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Crafting Authentic Brands: Strategies for Long-Term Success – Jessica Hatzis, Frank Body

Crafting Authentic Brands: Strategies for Long-Term Success
Jessica Hatzis

Thursday, 13/06/2024 at 9:30am
Digital Fireside Chat

Join us for an exclusive strategic advisory session with Jessica Hatzis, the co-founder of Willow & Blake agency, and Co-Founder and CMO of the globally renowned skincare brand, frank body. Discover the secrets to building authentic and impactful brands that truly connect with consumers. Because in today’s fast-paced world, nothing is scarier than sticking to outdated ideas. 

Willow & Blake is not just your average agency; they specialise in crafting brands and campaigns for both startups and established companies worldwide.  Alongside the groundbreaking success of frank body in revolutionising skincare, Jess brings over 20 years of expertise to the table. As a brand builder and CMO, she understands the critical link between creativity and profitability.

Who is this event for:

Any start-up business owner looking to make their mark or an established company aiming to refresh your brand strategy.  You will have the opportunity to ask Jess questions directly.

Whats in store:

  • The core principles behind creating authentic and memorable brands for yourself, your team, and your audience
  • The importance of prioritising long-term brand development over short-term marketing tactics
  • Cultivating a bold appetite for risk and leveraging creativity to drive commercial success